Last year, after several years of being asked to consult with other authors and indie publishers, I finally formalized this part of my marketing business into a consultancy called The… read more →
Trailer for Amy Shojai’s thriller Lost and Found. Check out the advance praise at the end! In honor of today’s release of her latest book, we’re back this week… read more →
One of the most effective ways to promote your books to schools is to develop teaching units that can be integrated easily into existing curricula. Remember: As with most forms… read more →
Finding the right decisionmakers is key to getting your book into school classrooms. You can and absolutely should approach teachers directly with your ideas, because they are going to be your strongest advocate if they believe in the power of your book to help them teach kids. But it’s fairly uncommon for teachers to have the discretion to simply adopt your book as a classroom teaching aid without first running it past at least some kind of content approval committee, if not the school board.
Regardless whether you’ve written fiction or nonfiction, there are likely several ways you can effectively promote your book to schools and schoolchildren of appropriate ages. This series will explore things you can do to make your book promotable to them, including how to get in front of the eyes of teachers and others who buy books for classroom use.
If we assume a similar level of well-chosen topic and quality, appealing writing, the difference between a successful author and one who’s struggling is the difference in their attitudes about and efforts toward promoting their work.
What do you think about when you want to update an existing book, and how do you decide when it’s the right time to do an updated edition?