Last year, after several years of being asked to consult with other authors and indie publishers, I finally formalized this part of my marketing business into a consultancy called The Indie Navigator. Since then, I’ve been pretty busy making appearances in that incarnation, helping my fellow writers become authors and indie publishers, and helping those indie publishers become better at the business of publishing.
But I haven’t forgotten the whole reason we’re all doing this: Because we love to write, and want to get our work into the hands of as many readers as possible. So one of the things I made up my mind to do this year is learn more about the technical craft of writing for myself, while I help my fellow authors with marketing, promotion and self-publishing.
To make that happen, I’ve been busy the first part of this New Year scheduling appearances as the Indie Navigator in venues where I can do both of these at once. I’m excited to announce that I’ll have the chance to do just that coming up in March, when I’ll be teaching two seminars at The Write Stuff annual conference, hosted by the Greater Lehigh Valley Writers Group.
I first spoke at this conference back in 2009, and was so impressed by how professional and well-run it was, I joined the writer’s group that hosted it. I’ve been a proud member ever since. GLVWG (pronounced “GLIV-wig”) is a friendly, very active group, large enough to support many helpful and enjoyable activities and resources for its membership, but not so large you feel lost or insignificant. I strongly recommend joining for anyone in the Lehigh Valley area who may be struggling with living the writing life and needs some support. It’s a truly warm, welcoming organization wholly supportive of its members success, whether that be as a part-time amateur poet or a full-time professional author…and anything in between.
On Friday, March 21, I’ll be teaching a four-hour seminar from 1:00-5:00 pm, titled “Indie Publishing Intensive: A Quick-Start Guide to Self-Publishing.” The first half will be the “what-to” part – an expansion of my popular seminar, “Identity Crisis: What Is A Publisher, and Should I Become One?” It’s an overview of the book publishing industry, including a brief history of traditional publishing and how that background has shaped our current world of indie publishing. This helps potential indie publishers understand why things evolved the way they have (when so much of it seems not to make sense otherwise). Then it delves deeply into
What it really means to BE a book publisher vs. an author
Why it’s important to perform a reality-based “gut check” to determine if you have what it takes to be a long-term book publisher
The processes and paperwork you need to complete and for the appropriate agencies who can authorize you as legally recognized book publisher in the United States
Moving from manuscript to printed, bound book and ebook
Getting your book listed with the major online retailers, onto store shelves and into readers’ hands
The all-important promotional component
The second half of the session will be the “how-to” element. This seminar, titled “Switching Hats: Moving From Author to Indie Publisher,” gets to the gist of how to go about all the “what-tos” covered in the first half. It’ll cover all the nitty-gritty that’s possible in a single session, supported by a generous Q&A session during which attendees can ask anything they want about the whole indie publishing process.
I’ll also be offering on-the-spot critiques of first pages during the Page Cuts session on Friday evening. Then on Saturday, I’ll be leading a session titled “Narrative Nonfiction: Finding Freedom in Form and Function.” This session will cover the nuts-and-bolts of researching and writing true-life stories with a blend of journalism using fiction techniques in a format popularized by author Sebastian Junger. It’ll be a fast-moving, info-packed seminar on this increasingly popular writing style, now employed across nearly every genre you can imagine.
I hope you can join me, along with my colleagues Kathryn Craft, Phil Giunta, Scott Nicholson and many more, at this always-wonderufl event, this year headlined by keynote speaker Hank Philippi Ryan, bestselling suspense novelist!
Keynote speaker Hank Philippi Ryan always enraptures her audiences.
Trailer for Amy Shojai’s thriller Lost and Found. Check out the advance praise at the end!
In honor of today’s release of her latest book, we’re back this week with Part Two of our interview with bestselling author Amy Shojai. Amy’s brought her enormous knowledge of pets and animal behavior to bear on her first novel, Lost and Found. This thriller has a breathtaking premise: An autism cure will KILL MILLIONS unless a service dog and his trainer find a missing child…in 24 hours. I’ve already read the free excerpt, and that alone was enough to get me into the story. Now I’m getting ready to read the whole book (Full disclosure: Amy has provided me with an advance reader eCopy for review). Can’t wait to dig into it!
But meanwhile, let’s learn more about the author’s writing process and thoughts about this, her first thriller. We left off Part I talking about the book’s characters:
Me: Speaking of characters, which do you consider the protagonist of this story: September? Steven? Shadow?
Amy: The main character is September. Shadow is very much the secondary main character.
Me: And I have to ask: How did you come up with the September character? Is she your alter-ego, and should we expect to see more of her?
Amy: LOL! I attended the awesome writers conference Thrillerfest this past year and sat in on some terrific seminars presented by bestselling thriller authors. Lee Child commented that in his experience, most protagonists seem to be written as someone better looking, more athletic, taller, thinner, and smarter. Yes, there are parts of September that are similar to me, such as her love of animals and passion for them. But she’s more athletic, taller, thinner, smarter–and younger than me. Oh, and she doesn’t like bling. Pity.
Yes, I do think you’ll see more of September. There are two more books planned at this time.
Me: As authors, we all have different hopes for each of our books, aside from wanting them to be successful. In your writer’s heart and mind, what does success look like for Lost and Found?
Amy: Success would be readers enjoying the book, and saying so. It would be having them better understand their dogs’ behavior, realize that cats CAN be trained. And having readers ask…no, demand…to know what happens next.
Me: Yeah, that’ll always be the most excellent reaction from a reader, won’t it? I understand you have a giveaway for Lost and Found on Goodreads.com. Want to share more about that?
Amy: Thanks for asking! Yes, here’s the link. I will give away three copies of the paperback, and happily autograph the books to the winners–or paw-tograph to their favorite pets. The giveaway runs from September 1 to November 15. Simply follow the link, click “enter to win” and fill in your mailing address. The book releases todayon Kindle for those who can’t wait, and will be available in all eBook formats and print shortly thereafter.
Me: What other events and appearances do you have scheduled to support “Lost and Found?” Anything else you’d like your readers to know about you, your newest book or your career?
Amy: I’ll be appearing thither and yon on a variety of blogs between now and the first of the year. A book launch and autograph party happens locally in Sherman, Texas in mid-October – date to be determined, because I’m scheduled around a musical play co-written with a friend, that we’re performing earlier that month. And I’ll be speaking at the 20th Anniversary Cat Writers Association Conference the first weekend of November in Los Angeles, and signing books, as well as in Houston the first weekend of January at the Houston Cat Club Cat Show.
Me: Amy, as an author myself, I know what a thrill it is to see and hold your newest book. It never gets old, does it? But I think sometimes readers believe that once we get published, all our books will be bestsellers. If only, right? In reality, we all depend on our readers to support our books by helping us create the buzz they need to get attention. I understand you’ve created an easy-to-follow list of helpful things readers can do to help promote your books. Can we share that here?
Amy: Sure thing. I appreciate every little bit of support from my readers, and here are a few tips to make it easy for them to help get the word out if they like my books:
READER-ICITY RULES FOR GETTING BOOKS NOTICED
“Like” it (just click the “like” button on the Amazon or Facebook page, for instance).
“Tag” it. These are descriptive words or phrases that help others find the book when they search for it. (On the book page, type TT to open the tag box, highlight the tags and copy into the box, and save).
Read it. Love it. Hate it. Talk about it. Share with friends. Argue about it. Get hissed-off about it. Wag about it. Say it’s GRREEEAAAT! Say it SSSSSUCKS! And then . . . .
Me: Great tips! Thanks, Amy, for the interesting interview. And I understand you’ve got a free eCopy of Lost & Found to give away to one lucky reader of this blog — how generous! So, readers, here’s how to enter our giveaway for a FREE EBOOK of AMY SHOJAI’S NEW THRILLER, LOST and FOUND:
Watch the book trailer at the beginning of this post and LISTEN CAREFULLY to the narrator, September, explain her story.
Send me a message with the Subject line: I want to be Lost and Found!
In the message field, tell me something that New York Times bestselling author James Rollins has to say about Lost & Found — it’s in the book trailer.
Of all the correct entries received by midnight on Sunday, September 30, a random name will be pulled from a hat to receive a FREE eCopy of Lost & Found, directly from author Amy Shojai. (Your entry into this contest constitutes your permission for me to share your contact information with Amy.)
So ENTER NOW, and you’ll be one step closer to the edge of your seat with Amy, September and one really smart dog.
Okay, y’all (stop it, I’m allowed! My interview subject is a Texan!) – I’m very excited to be sharing with you the first half of an info-packed interview I recently did with an author whose work I admire, and who just happens to be one of the funniest, most interesting and truly sweetest people I know. Oh, and she also happens to be a bestselling author, did I mention that?
Amy Shojai is a certified animal behavior consultant, and the award-winning author of 24 bestselling pet books that cover furry babies to old-fogies, first aid to natural healing, and behavior/training to Chicken Soup-icity. I met her at my first conference with the Cat Writers Association, which she founded and still supports with gusto. (Come to think of it, there ain’t much Amy DOESN’T do with gusto!) You can learn more about Amy at her website, where you’ll also find her blog, Bling, Bitches & Blood. She’ll explain the title when you get there.
Author Amy Shojai, her German Shepherd, Magic, and her Siamese cat, Seren
For now, I asked her a few questions about her newest book, Lost and Found, which is her first foray into fiction. But to be honest, I got to read an excerpt, and you’ll never know Amy’s not a veteran master at the thriller genre.
WOW! I can’t WAIT to read the rest of this great debut novel when it comes out in eBook on the 20th of this month (print fans, you’ll need to wait another week, but hang in there…)! She skillfully blends her background as an animal behavior consultant with her storytelling abilities, to weave a tale you’ll have a hard time putting down. But in the interests of “show, don’t tell,” I’m gonna stop here and let the interview speak for itself:
Me: We know it’s not your first author rodeo, with all your terrific nonfiction books out there enlightening the world, but Lost and Found is your first novel, right? Why a novel at this point in your career?
Amy: Yes, this is my debut fiction and I’m “thrilled” to be launched as a thriller author. The dirty li’l secret is that I first started out wanting to write fiction, and I couldn’t get published. Yes, I have five complete novels, plus one partial, under the virtual bed that will never see the light of day! Meanwhile, as I tried to write and publish fiction and submitted to agents, my nonfiction articles – and then a couple of books – were published. One of the agents I pitched for a novel said, “No thanks…but show me your nonfiction.” After that, I became so busy paying bills with the nonfiction (no complaints there!) that the fiction writing sat on the back burner, literally, for years.
Today, though – as you know – publishing has changed. It has especially affected the nonfiction, prescriptive types of pet books that I write. So I’ve needed to find new ways to get the furry message out there, and fiction seemed a fun and innovative way to do this.
Me: And why the thriller genre? Those of us who know you think of your Southern charm, your bright, bubbly personality – not necessarily the kind of brooding writer you’d expect to produce a thriller. What was your intent as an author in using this approach and format? Or perhaps it’s more correct to ask why you felt this format best served your story’s needs?
Amy: What a great question – and I’m flattered. You’ve a hefty dose of charm yourownself. <smile> Maybe I’m a twisted personality. Those other under-the-bed novels were horror, or probably more accurately, psychological thrillers. That’s what I read, that’s what I enjoy, so that’s what I write.
A novel must pose a question, and challenge the characters to answer that question. How that’s done somewhat defines the genre. A mystery presents a body at the beginning of the book, and asks, “Who dunnit?” A thriller may do that, but often shows the dirty deed, so readers know “who dunnit” and the question becomes “why dunnit?”
While I’m not a fan of being scared in real life, or the blood-and-gore school of storytelling, a rollercoaster ride via a great plot and characters I can root for offers all the vicarious spills and chills without the risk.
Me: I LOVE the fact that the excerpt from your book is written from Shadow’s point of view. Is the rest of the book written that way? How did you decide which POV to use?
Amy: Thank you! My early readers have without exception noted that Shadow’s chapters are their favorites. He’s a nine-month-old German shepherd pup, and a service dog (in training) to an autistic child. Part of the reason for the dog point of view was that I hadn’t a clue how to write the point of view of an autistic child and didn’t feel comfortable trying. So any time the little boy is “on stage” in the book with the dog, it’s from Shadow’s viewpoint. There also are chapters in dog viewpoint to offer insights into the story that the human characters couldn’t possibley know – through scent, for example.
I’ve always “imagined” what my dog and cat might be thinking, and there’s nobody to tell me I’m wrong. <grin> I think most pet lovers do that to some extent. I could also do this from the background of my pet behavior expertise and debunk some common misconceptions, while shining a light on other pet realities. I very much wanted to include animal companions in the story, in part because it’s a way to “edu-tain” readers about dog (and cat) behavior and care, without a dry lecture.
And yes, there’s also a hero cat in the story, although this book doesn’t feature a cat viewpoint. Maybe that will happen in future books. But in this story, the cat is a trained kitty and figures prominently in kicking bad-guy-assets at the end of the book.
LOST AND FOUND is very much Shadow’s story, probably as much as anyone’s. His viewpoint is featured in one-third or more of the book. I consciously alternated viewpoint characters between the humans and the dog. Just as the human characters have a story “goal” and character arc, so does Shadow. He wants to belong and be loved, he wants to be a “good-dog” more than life itself, and being a good-dog means obeying and following the rules of the people he adores. But what if that gets in the way? What if the people are wrong – in his estimate? What’s a good-dog to do?
Me: Yeah, that’s a fantastic point of conflict to propel the story forward! And the whole concept of Lost and Found makes it such a groundbreaking book in several ways: Your first thriller, a dog’s POV without it being a humorous approach, and one of the main characters an autistic child. Where did the idea for this novel come from?
Amy: LOST AND FOUND was more than three years in the making. I wanted the main character to be an animal behaviorist or trainer, and to include a dog and/or a cat. But the main character, September (yes, that’s her name!) needed to train more than puppy manners. I’ve interviewed trainers of service animals, and my own dog’s breeder has placed autistic service dogs. Once one notion came to mind, the others followed. Also, the most interesting characters to me are damaged, too, which means they must overcome internal and/or external obstacles to succeed. September suffers from Post-Traumatic Stress, and hates the thought of leaving her safe, secure home but goes out in the blizzard anyway to find her lost nephew.
Me: As you know, in my own book Almost Perfect: Disabled Pets and The People Who Love Them, we strive to build awareness that special needs pets can lead whole, happy lives even though they may not have the same abilities as most animals. I get the feeling from the excerpt that with Lost and Found, you had to deal with that on two levels: It seems you had to straddle the line concerning how people perceive both canine cognitive abilities and how they misunderstand the cognitive dissonance that may be occurring in the minds and senses of those living with autism. In researching your novel, what most surprised you about your own understanding of autism, and as a writer, how did you leverage what your animal behaviorist self knows about the way dogs interact with and respond to their humans in service to the story?
Amy: Wow. Let me think on that. I’m not sure that I’m able to fully understand how autistic people feel or think, but I am able to observe behaviors. The child character, Steven, is reported pretty much as observation – by the dog, Shadow. So I pretty much avoided – or tried to, anyway – making my own assumptions about what might or might not be happening regarding Steven. Instead, the story has the dog interpreting (correctly or in error, from his own canine perspective) what Steven’s actions and reactions mean. Therefore, when Steven claps his hands over his ears, Shadow can relate because he also wishes hands could cover his own ears to muffle too-loud noises.
What most surprised me was that one of my beta readers told me that I nailed the autistic child and adult Asperger character, as far as behavior and dialogue. Wow. This is a teacher who works with autistic children and also lives with a daughter partnered with a service dog.
END OF PART I
Isn’t this a fascinating interview? I’m learning a lot about novel craft as an author working on her own first novel! I hope you’re getting as much out of our conversation with Amy Shojai, and hope you’ll be back to join us here for Part II of this engaging interview!
Today, I’m pleased to host a guest appearance by my fellow author and friend, LM Preston, whose new eBook, Flutter of Luv, has just debuted and is making the rounds among YA fans and adults who just like a good love story. LM shares with us today some tricks to creating chemistry among your characters, and — better yet — between you and your readers! Check out what she has to say:
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Have you ever read a book and, when you finished, missed the characters? Or better yet, fallen in love while you were reading how a character was falling head-over-heels in love with another character?
Well, creating chemistry in your novel can be with anything:
– Between the reader and the character
– Between multiple characters
– Between the scenery or scene (that you make a connection to)
Reader and Character Love
While writing my latest release, Flutter Of Luv, I really worked hard at making the character into the reader’s friend. Writing in first person allows for this type of connection.
Have you ever had a friend tell you some juicy news, gossip or prediction that you couldn’t stop listening to, because they told the story in such a way that captivated you? Well, that’s the frame of mind you, as the writer, need to be in when you are creating your character. You want to reveal what makes the character tick, get a strong voice, and slowly seduce your reader into falling in love with your character — flaws and all.
Characters’ Chemistry with Each Other
Reading a scene in which two characters have sparks firing can bring the reader right into the action through the use of the senses, bringing believability and substance to the relationship. This is a writing trick romance writers have a talent for.
To get your writing in ‘the chemistry zone,’ think about what makes you connect with other people, fall in love, or ‘click’ in a friendship. Those tools should be used to develop and unfold your characters, to bring substance to these on-paper relationships. The key is to make the reader connect with each character, fall in love with them, before you make the characters realize their love for or connection to one another.
A Scene Or Place Can Invoke Chemistry
I would’ve never thought this, until I started reading travel books – not the books that tell you how to visit a place, but the ones that show you how to EXPERIENCE a place. These travel books and authors have a gift for bringing a place alive, creating chemistry between the reader and the locale of choice, to the point where the reader falls in love with a place based simply on the way it’s experienced through the writing.
Chemistry takes time to build when writing, and the best way to figure out how to express it is to figure out what causes your own chemistry to spark.
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You can find LM’s newest book, Flutter of Luv, which is ALL about the chemistry, at Amazon. Be sure to leave her a good review there if you like it — these reviews are really important to indie publishers.
She invites you to the Twitter launch party for her book next Friday, July 27th, from 5pm – 6pm EDT. Get on Twitter, follow @Lm_Preston, and use hashtag #FlutterOfLuv to participate. (Hint: It’s easiest to do a search on the hashtag to isolate the conversation, especially if you’re using Tweetdeck or some other feed management app).
LM also welcomes you to the book’s Facebook Launch Party! Log on next Saturday, July 28th, from Noon-9pm EDT and navigate to the Party on LM’s Event Page!
For quite some time now, I’ve been putting off working on a novel – Lonely Cottage Road – that I really, really want to be writing. There always seems to be something more immediately pressing, most pointedly making a living. But these days, snippets of dialogue between my characters comes to me unbidden, and I find myself thinking about them at the oddest times. I think the book is done gestating and is trying desperately to be born.
One thing that’s constantly going on somewhere back in the deep recesses of my mind is the consideration of my characters’ motivations. What do they most want? What makes them want it? And – most importantly of all, for it will be the juice that moves the story forward – to what lengths are they willing to go to get it?
Then, that musing leads to the characters’ basic emotional landscapes: Who are they? What are their worldviews? What made them like that?
And, finally, all this must, of course, at some point lead to an examination of those very questions about myself and those around me.
I’ve become convinced that much of writing is simply authors trying to work out their own issues, or karma, or whatever you want to call it. We navel-gaze in public. Some think this is egotistical. Perhaps, but I think it’s useful in that it somehow allows others who read the work — and even some who don’t — to maybe let down their guard a little and take a look at their own stuff. And I’m convinced this is a good thing. Maybe if Germany hadn’t been so rigid and oppressive, Adolf Hitler could have read something that rocked his world, forced him to look into his own soul, and stood firm in forging ahead with his artistic endeavors instead of that expression being warped into the grand evil it became?
Who knows, really, but a little self-examination never hurt anybody. It may have damaged their false-fronted contentment for a bit or jolted them out of apathetic complacency. That can’t be a bad thing.
Hmmm…guess it really is time to get started on my novel again.
I watched a different kind of episode of celebrity chef Anthony Bourdain’s Travel Channel show, “No Reservations” yesterday. It was a re-run, but since I’m not a regular watcher, I hadn’t seen it before. And it was really interesting.
Why? Because it was less about food and Bourdain’s chefdom than it was about his career as a professional writer. If you’ve lived under a rock for several years, or are simply not a foodie, you may not be aware that Bourdain is an accomplished author as well as a successful restaurateur. His debut work, a half-memoir, half-exposé titled Kitchen Confidential: Adventures in the Culinary Underbelly, was a surprise success, both to the author and the book industry. He’s had an admirable string of successful books since then.
It’s not my point here to review or describe these books, but to bring up a point that every writer should be hyper-aware of: Voice matters. Bourdain says he believes he’s a better chef than a writer, so I’d love to taste his food, because my God, this guy can write.
You know he writes his own TV scripts, because they are so evocative of his own personality: incisive, witty, detail-oriented observations of whatever locale he’s visiting, the people he meets, the cuisines he experiences. And “experiences” is the operative word here, because that’s what makes Bourdain, Bourdain. He fully engages all senses in every single thing he does. And the very able writer in him shares these experiences with engaging, compelling prose packed with his singular descriptive, appreciative and often caustic narrative.
True to full-on Chef Mode, he’s got an ego the size of Montana, for which he doesn’t apologize. But his writing, whether TV script, book or magazine article, keeps this from becoming tedious because his narrative is often self-deprecating. He’s not averse to making himself the butt of the joke, often citing some foible or perceived character flaw in himself. This device also has the effect of bringing him down to our level, the “just an average joe” who’s doing the best he can despite himself. You get the feeling he’s just ever-so-slightly uncomfortable with all the accolades and attention, yet all the time fully aware of how lucky he is to have these things.
On camera, Bourdain is the jokester, the preternatural pre-teen always testing the boundaries of good taste with potty humor and sexual references. If you watch closely, you can see just the wee-est little bit of shyness and discomfort in front of the camera. He can’t hide his constant underlying surprise that people are so interested in what he has to say about food and people the world over. Beneath the tough, New York City veneer, you can see an awestruck kid who made lots of bad choices growing up and still came out on top, but expects each minute that it will be his last as a star. It’s as though he knows this whole celebrity thing is just a house of cards, one puff away from collapsing and leaving him back in the kitchen to his own devices. The effect is both enlightening and endearing. But it’s the voice-overs that give the show — and his books — their real impact.
His commentary lifts the edge of his ego so we can peep inside at the soul of an essentially decent, compassionate man with a curious mind and an artist’s soul. It works because Bourdain writes exactly the way he speaks. Sure, he might don the chef’s coat for appearances, but he doesn’t gussy up his words with more syllables than he’d ever use in real life. He doesn’t affect a new author vocabulary. All the bodily function references and gross-out visual descriptions he clearly uses so frequently keep him honest, grounded in his reality, offering the viewer/reader his absolute here-I-am-love-me-or-leave-me attitude and worldview.
Whenever I watch his show, I bounce back and forth between “God, this guy is full of himself!” to “God, this guy can write!” And the telling thing is that I always come back for more.
Bourdain admitted in yesterday’s episode that he never “agonizes over craft” in writing. He doesn’t need to. He’s not reaching for literary immortality. But his use of voice and language is so uniquely his own, I posit that his writing is at least as exciting and evocative as that of many classic novels.
I will likely never read Bourdain’s foodie or travel books. But he’s got a novel out and a nonfiction docu-drama about Typhoid Mary. I may just have to pick those up, because ego or not (and let’s face it — what author doesn’t have one?), this guy is a refreshing, entertaining and accomplished writer whose voice another writer could learn a lot from.
Keynote speaker Hank Philippi Ryan always enraptures her audiences.
